Moen

Moen

Moen

Moen

Demonstrating superior design by taking you where cameras (and hands) won't go.

Demonstrating superior design by taking you where cameras (and hands) won't go.

Demonstrating superior design by taking you where cameras (and hands) won't go.

Demonstrating superior design by taking you where cameras (and hands) won't go.

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Overview

Moen recently unveiled a major breakthrough in garbage disposal design. By redirecting water through the splash guard to the edges of the disposal, Moen disposals wash away the bits of food and gunk that get stuck in the disposal and cause odor.

Approach

Demonstrating this new technology required 5 separate water simulations as well as full CG product and environmental builds.

Overview

Moen recently unveiled a major breakthrough in garbage disposal design. By redirecting water through the splash guard to the edges of the disposal, Moen disposals wash away the bits of food and gunk that get stuck in the disposal and cause odor.

Approach

Demonstrating this new technology required 5 separate water simulations as well as full CG product and environmental builds.

Overview

Moen recently unveiled a major breakthrough in garbage disposal design. By redirecting water through the splash guard to the edges of the disposal, Moen disposals wash away the bits of food and gunk that get stuck in the disposal and cause odor.

Approach

Demonstrating this new technology required 5 separate water simulations as well as full CG product and environmental builds.

Overview

Moen recently unveiled a major breakthrough in garbage disposal design. By redirecting water through the splash guard to the edges of the disposal, Moen disposals wash away the bits of food and gunk that get stuck in the disposal and cause odor.

Approach

Demonstrating this new technology required 5 separate water simulations as well as full CG product and environmental builds.

The key to this technology was actually discovered by accident, when one product engineer placed a splash guard in the disposal upside down, resulting in water that sprayed all along the sides of the disposal. Through rigorous testing, they perfected a design that not only splashed the water, but swirled it. This meant that for us, we needed to direct the water in our animation to move in a very specific way, and match videos created by the product team as reference.

We started first by boarding out all the main sequences, and to help guide the timing, we created 1 second boards where each shot accounts for 1 second of time.

This exercise was helpful for understanding how much of the animation would take place in the real world, and how much would take place in our black studio environment. This part was critical because with the amount of water simulation required in the animation. Long simulation times meant that getting the timing down from the beginning was important for keeping the production on schedule.

year

2021

timeframe

6 weeks

tools

Houdini, Maya, Redshift, Nuke

category

Product Launch

The key to this technology was actually discovered by accident, when one product engineer placed a splash guard in the disposal upside down, resulting in water that sprayed all along the sides of the disposal. Through rigorous testing, they perfected a design that not only splashed the water, but swirled it. This meant that for us, we needed to direct the water in our animation to move in a very specific way, and match videos created by the product team as reference.

We started first by boarding out all the main sequences, and to help guide the timing, we created 1 second boards where each shot accounts for 1 second of time.

This exercise was helpful for understanding how much of the animation would take place in the real world, and how much would take place in our black studio environment. This part was critical because with the amount of water simulation required in the animation. Long simulation times meant that getting the timing down from the beginning was important for keeping the production on schedule.

year

2021

timeframe

6 weeks

tools

Houdini, Maya, Redshift, Nuke

category

Product Launch

The key to this technology was actually discovered by accident, when one product engineer placed a splash guard in the disposal upside down, resulting in water that sprayed all along the sides of the disposal. Through rigorous testing, they perfected a design that not only splashed the water, but swirled it. This meant that for us, we needed to direct the water in our animation to move in a very specific way, and match videos created by the product team as reference.

We started first by boarding out all the main sequences, and to help guide the timing, we created 1 second boards where each shot accounts for 1 second of time.

This exercise was helpful for understanding how much of the animation would take place in the real world, and how much would take place in our black studio environment. This part was critical because with the amount of water simulation required in the animation. Long simulation times meant that getting the timing down from the beginning was important for keeping the production on schedule.

year

2021

timeframe

6 weeks

tools

Houdini, Maya, Redshift, Nuke

category

Product Launch

The key to this technology was actually discovered by accident, when one product engineer placed a splash guard in the disposal upside down, resulting in water that sprayed all along the sides of the disposal. Through rigorous testing, they perfected a design that not only splashed the water, but swirled it. This meant that for us, we needed to direct the water in our animation to move in a very specific way, and match videos created by the product team as reference.

We started first by boarding out all the main sequences, and to help guide the timing, we created 1 second boards where each shot accounts for 1 second of time.

This exercise was helpful for understanding how much of the animation would take place in the real world, and how much would take place in our black studio environment. This part was critical because with the amount of water simulation required in the animation. Long simulation times meant that getting the timing down from the beginning was important for keeping the production on schedule.

year

2021

timeframe

6 weeks

tools

Houdini, Maya, Redshift, Nuke

category

Product Launch

01

Getting the timing down from the beginning was important for keeping the production on schedule, especially considering the amount of water simulation and long simulation times that were required in this animation.

01

Getting the timing down from the beginning was important for keeping the production on schedule, especially considering the amount of water simulation and long simulation times that were required in this animation.

01

Getting the timing down from the beginning was important for keeping the production on schedule, especially considering the amount of water simulation and long simulation times that were required in this animation.

01

Getting the timing down from the beginning was important for keeping the production on schedule, especially considering the amount of water simulation and long simulation times that were required in this animation.

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03

The style frames we created for the boarding process were followed closely in production.

03

The style frames we created for the boarding process were followed closely in production.

03

The style frames we created for the boarding process were followed closely in production.

03

The style frames we created for the boarding process were followed closely in production.

.say hello

I enjoy making connections in the industry. Let's see how we can collaborate.

.say hello

I enjoy making connections in the industry. Let's see how we can collaborate.

.say hello

I enjoy making connections in the industry. Let's see how we can collaborate.

.say hello

I enjoy making connections in the industry. Let's see how we can collaborate.