Land O' Frost

Land O' Frost

Land O' Frost

Land O' Frost

Food prices are out of control. Who can moms trust to keep lunch healthy and affordable? Meet the sandwich board.

Food prices are out of control. Who can moms trust to keep lunch healthy and affordable? Meet the sandwich board.

Food prices are out of control. Who can moms trust to keep lunch healthy and affordable? Meet the sandwich board.

Food prices are out of control. Who can moms trust to keep lunch healthy and affordable? Meet the sandwich board.

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Overview

Who makes the decisions on what classifies as "healthy" these days? And how can you keep the grocey bill down with food prices continuing to skyrocket? With so many cooks in the kitchen, moms need a trusted authority to help guide them. Introducing the Sandwich Board to clarify which lunch meats make the cut.. Introducing the sandwhich board, here to help clear up which lunch meats make the cut.

Approach

Land O' Frost was looking for a fun, light-hearted way to speak to moms about healthy lunch decisions. The Sandwich Board of Directors fit the bill. These irreverant characters served as the the backbone of the campaign in both TV, print and POP applications.

Overview

Who makes the decisions on what classifies as "healthy" these days? And how can you keep the grocey bill down with food prices continuing to skyrocket? With so many cooks in the kitchen, moms need a trusted authority to help guide them. Introducing the Sandwich Board to clarify which lunch meats make the cut.. Introducing the sandwhich board, here to help clear up which lunch meats make the cut.

Approach

Land O' Frost was looking for a fun, light-hearted way to speak to moms about healthy lunch decisions. The Sandwich Board of Directors fit the bill. These irreverant characters served as the the backbone of the campaign in both TV, print and POP applications.

Overview

Who makes the decisions on what classifies as "healthy" these days? And how can you keep the grocey bill down with food prices continuing to skyrocket? With so many cooks in the kitchen, moms need a trusted authority to help guide them. Introducing the Sandwich Board to clarify which lunch meats make the cut.. Introducing the sandwhich board, here to help clear up which lunch meats make the cut.

Approach

Land O' Frost was looking for a fun, light-hearted way to speak to moms about healthy lunch decisions. The Sandwich Board of Directors fit the bill. These irreverant characters served as the the backbone of the campaign in both TV, print and POP applications.

Overview

Who makes the decisions on what classifies as "healthy" these days? And how can you keep the grocey bill down with food prices continuing to skyrocket? With so many cooks in the kitchen, moms need a trusted authority to help guide them. Introducing the Sandwich Board to clarify which lunch meats make the cut.. Introducing the sandwhich board, here to help clear up which lunch meats make the cut.

Approach

Land O' Frost was looking for a fun, light-hearted way to speak to moms about healthy lunch decisions. The Sandwich Board of Directors fit the bill. These irreverant characters served as the the backbone of the campaign in both TV, print and POP applications.

The deli aisle is a confusing, complicated place. For years now, customers have been on their own to decipher confusing terms like "natural" that don't mean what they imply. Land O' Frost makes a good, honest product that customers and place their trust in, and it comes with a price tag that makes a difference to a lot of folks.

The Sandwhich Board campaign was created to inject some fun into a space that's filled with stodgy legacy brands and trendy new brands selling a "green" product that a lot of times doesn't hold up to scrutiny. Many bad puns (and a few good ones) were the result.

year

2018

timeframe

4 weeks

tools

Life-Action Capture

category

Branding and Identity

The deli aisle is a confusing, complicated place. For years now, customers have been on their own to decipher confusing terms like "natural" that don't mean what they imply. Land O' Frost makes a good, honest product that customers and place their trust in, and it comes with a price tag that makes a difference to a lot of folks.

The Sandwhich Board campaign was created to inject some fun into a space that's filled with stodgy legacy brands and trendy new brands selling a "green" product that a lot of times doesn't hold up to scrutiny. Many bad puns (and a few good ones) were the result.

year

2018

timeframe

4 weeks

tools

Life-Action Capture

category

Branding and Identity

The deli aisle is a confusing, complicated place. For years now, customers have been on their own to decipher confusing terms like "natural" that don't mean what they imply. Land O' Frost makes a good, honest product that customers and place their trust in, and it comes with a price tag that makes a difference to a lot of folks.

The Sandwhich Board campaign was created to inject some fun into a space that's filled with stodgy legacy brands and trendy new brands selling a "green" product that a lot of times doesn't hold up to scrutiny. Many bad puns (and a few good ones) were the result.

year

2018

timeframe

4 weeks

tools

Life-Action Capture

category

Branding and Identity

The deli aisle is a confusing, complicated place. For years now, customers have been on their own to decipher confusing terms like "natural" that don't mean what they imply. Land O' Frost makes a good, honest product that customers and place their trust in, and it comes with a price tag that makes a difference to a lot of folks.

The Sandwhich Board campaign was created to inject some fun into a space that's filled with stodgy legacy brands and trendy new brands selling a "green" product that a lot of times doesn't hold up to scrutiny. Many bad puns (and a few good ones) were the result.

year

2018

timeframe

4 weeks

tools

Life-Action Capture

category

Branding and Identity

02

There were several spots made, including several just used for social channels. We were lucky to have some very stellar improve comedians lend their talents.

02

There were several spots made, including several just used for social channels. We were lucky to have some very stellar improve comedians lend their talents.

02

There were several spots made, including several just used for social channels. We were lucky to have some very stellar improve comedians lend their talents.

02

There were several spots made, including several just used for social channels. We were lucky to have some very stellar improve comedians lend their talents.

03

we saved time for the actors to ad lib and riff off of each other, which led to a number of extensions for the spots, not to mention a fun filming session.

03

we saved time for the actors to ad lib and riff off of each other, which led to a number of extensions for the spots, not to mention a fun filming session.

03

we saved time for the actors to ad lib and riff off of each other, which led to a number of extensions for the spots, not to mention a fun filming session.

03

we saved time for the actors to ad lib and riff off of each other, which led to a number of extensions for the spots, not to mention a fun filming session.

.say hello

I enjoy making connections in the industry. Let's see how we can collaborate.

.say hello

I enjoy making connections in the industry. Let's see how we can collaborate.

.say hello

I enjoy making connections in the industry. Let's see how we can collaborate.

.say hello

I enjoy making connections in the industry. Let's see how we can collaborate.