International Trucks

International Trucks

International Trucks

International Trucks

Building brand partnership from the ground up.

Building brand partnership from the ground up.

Building brand partnership from the ground up.

Building brand partnership from the ground up.

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Overview

Capturing product photography of trucks has long been difficult due to photo shoot challenges of traveling vehicles, permitting and location fees, and environment and weather risks. Photo real CGI eliminates many of those issues, and brings additional benefits to the production workflow, such as the ability to more easily customize vehicles per application.

Approach

For a photo real CGI workflow to fully substitute photography, the CGI quality standards must be high. This means capturing a real location, whether on-site or through a high-quality stock image, is paramount. Over time, the assets built and acquired start to add up, and the efficiency of creating CGI imagery and video makes it an obvious decision.

Overview

Capturing product photography of trucks has long been difficult due to photo shoot challenges of traveling vehicles, permitting and location fees, and environment and weather risks. Photo real CGI eliminates many of those issues, and brings additional benefits to the production workflow, such as the ability to more easily customize vehicles per application.

Approach

For a photo real CGI workflow to fully substitute photography, the CGI quality standards must be high. This means capturing a real location, whether on-site or through a high-quality stock image, is paramount. Over time, the assets built and acquired start to add up, and the efficiency of creating CGI imagery and video makes it an obvious decision.

Overview

Capturing product photography of trucks has long been difficult due to photo shoot challenges of traveling vehicles, permitting and location fees, and environment and weather risks. Photo real CGI eliminates many of those issues, and brings additional benefits to the production workflow, such as the ability to more easily customize vehicles per application.

Approach

For a photo real CGI workflow to fully substitute photography, the CGI quality standards must be high. This means capturing a real location, whether on-site or through a high-quality stock image, is paramount. Over time, the assets built and acquired start to add up, and the efficiency of creating CGI imagery and video makes it an obvious decision.

Overview

Capturing product photography of trucks has long been difficult due to photo shoot challenges of traveling vehicles, permitting and location fees, and environment and weather risks. Photo real CGI eliminates many of those issues, and brings additional benefits to the production workflow, such as the ability to more easily customize vehicles per application.

Approach

For a photo real CGI workflow to fully substitute photography, the CGI quality standards must be high. This means capturing a real location, whether on-site or through a high-quality stock image, is paramount. Over time, the assets built and acquired start to add up, and the efficiency of creating CGI imagery and video makes it an obvious decision.

With an increased supply of quality stock photography shot for the purpose of CG integration, product imagery can include much more variety than previously possible. My process always starts with sourcing the backplate and using a vehicle placeholder to get a sense of the scale and angle of the vehicle through the lens.

Fully integrating the vehicle into the shot is a fun collaboration between the creative direction and the lighting/look development artist. On a typical photoshoot, reflector cards would used to amplify the natural light into key areas on the vehicle such as the grill and hood, and the process here is no different. Using the HDRI capture, we can match the lighting of the scene pretty well to start, but we still need to add the polish elements that really make an image look real, such as key reflections, natural warping of elements such as truck trailers, and motion blur.

year

2020-2024

timeframe

Ongoing

tools

Maya, Redshift, Nuke

category

Hero Asset Production

With an increased supply of quality stock photography shot for the purpose of CG integration, product imagery can include much more variety than previously possible. My process always starts with sourcing the backplate and using a vehicle placeholder to get a sense of the scale and angle of the vehicle through the lens.

Fully integrating the vehicle into the shot is a fun collaboration between the creative direction and the lighting/look development artist. On a typical photoshoot, reflector cards would used to amplify the natural light into key areas on the vehicle such as the grill and hood, and the process here is no different. Using the HDRI capture, we can match the lighting of the scene pretty well to start, but we still need to add the polish elements that really make an image look real, such as key reflections, natural warping of elements such as truck trailers, and motion blur.

year

2020-2024

timeframe

Ongoing

tools

Maya, Redshift, Nuke

category

Hero Asset Production

With an increased supply of quality stock photography shot for the purpose of CG integration, product imagery can include much more variety than previously possible. My process always starts with sourcing the backplate and using a vehicle placeholder to get a sense of the scale and angle of the vehicle through the lens.

Fully integrating the vehicle into the shot is a fun collaboration between the creative direction and the lighting/look development artist. On a typical photoshoot, reflector cards would used to amplify the natural light into key areas on the vehicle such as the grill and hood, and the process here is no different. Using the HDRI capture, we can match the lighting of the scene pretty well to start, but we still need to add the polish elements that really make an image look real, such as key reflections, natural warping of elements such as truck trailers, and motion blur.

year

2020-2024

timeframe

Ongoing

tools

Maya, Redshift, Nuke

category

Hero Asset Production

With an increased supply of quality stock photography shot for the purpose of CG integration, product imagery can include much more variety than previously possible. My process always starts with sourcing the backplate and using a vehicle placeholder to get a sense of the scale and angle of the vehicle through the lens.

Fully integrating the vehicle into the shot is a fun collaboration between the creative direction and the lighting/look development artist. On a typical photoshoot, reflector cards would used to amplify the natural light into key areas on the vehicle such as the grill and hood, and the process here is no different. Using the HDRI capture, we can match the lighting of the scene pretty well to start, but we still need to add the polish elements that really make an image look real, such as key reflections, natural warping of elements such as truck trailers, and motion blur.

year

2020-2024

timeframe

Ongoing

tools

Maya, Redshift, Nuke

category

Hero Asset Production

02

International LT VFX integration.

02

International LT VFX integration.

02

International LT VFX integration.

02

International LT VFX integration.

03

International HX VFX integration, concrete application. This image not only required CG product, but also CG scene elements cush as the silos to feel native to a concrete factory.

03

International HX VFX integration, concrete application. This image not only required CG product, but also CG scene elements cush as the silos to feel native to a concrete factory.

03

International HX VFX integration, concrete application. This image not only required CG product, but also CG scene elements cush as the silos to feel native to a concrete factory.

03

International HX VFX integration, concrete application. This image not only required CG product, but also CG scene elements cush as the silos to feel native to a concrete factory.

04

International HX VFX integration, concrete application. This image not only required CG product, but also CG scene elements cush as the silos to feel native to a concrete factory.

04

International HX VFX integration, concrete application. This image not only required CG product, but also CG scene elements cush as the silos to feel native to a concrete factory.

04

International HX VFX integration, concrete application. This image not only required CG product, but also CG scene elements cush as the silos to feel native to a concrete factory.

04

International HX VFX integration, concrete application. This image not only required CG product, but also CG scene elements cush as the silos to feel native to a concrete factory.

.say hello

I enjoy making connections in the industry. Let's see how we can collaborate.

.say hello

I enjoy making connections in the industry. Let's see how we can collaborate.

.say hello

I enjoy making connections in the industry. Let's see how we can collaborate.

.say hello

I enjoy making connections in the industry. Let's see how we can collaborate.