Fleetrite

Fleetrite

Fleetrite

Fleetrite

Where we're going, we don't need roads.... But we do still need truck parts.

Where we're going, we don't need roads.... But we do still need truck parts.

Where we're going, we don't need roads.... But we do still need truck parts.

Where we're going, we don't need roads.... But we do still need truck parts.

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Overview

Fleetrite is a brand of truck parts that are made to fit any vehicle. They were gearing up to open brick and mortar locations for the first time, and needed a brand idenity that differentiaed them from the truck brands they are often associated with.

Approach

We created a :30 brand hero animation and from that derived dozens of hero assets that we used in trade show, digital and print advertising, and instore graphics. With a rapidly growing footprint of store locations and products, we've continued to develop retail-focused videos for brand and promotional marketing, centered on the ease of ordering parts online for pick up at convenient store locations.

Overview

Fleetrite is a brand of truck parts that are made to fit any vehicle. They were gearing up to open brick and mortar locations for the first time, and needed a brand idenity that differentiaed them from the truck brands they are often associated with.

Approach

We created a :30 brand hero animation and from that derived dozens of hero assets that we used in trade show, digital and print advertising, and instore graphics. With a rapidly growing footprint of store locations and products, we've continued to develop retail-focused videos for brand and promotional marketing, centered on the ease of ordering parts online for pick up at convenient store locations.

Overview

Fleetrite is a brand of truck parts that are made to fit any vehicle. They were gearing up to open brick and mortar locations for the first time, and needed a brand idenity that differentiaed them from the truck brands they are often associated with.

Approach

We created a :30 brand hero animation and from that derived dozens of hero assets that we used in trade show, digital and print advertising, and instore graphics. With a rapidly growing footprint of store locations and products, we've continued to develop retail-focused videos for brand and promotional marketing, centered on the ease of ordering parts online for pick up at convenient store locations.

Overview

Fleetrite is a brand of truck parts that are made to fit any vehicle. They were gearing up to open brick and mortar locations for the first time, and needed a brand idenity that differentiaed them from the truck brands they are often associated with.

Approach

We created a :30 brand hero animation and from that derived dozens of hero assets that we used in trade show, digital and print advertising, and instore graphics. With a rapidly growing footprint of store locations and products, we've continued to develop retail-focused videos for brand and promotional marketing, centered on the ease of ordering parts online for pick up at convenient store locations.

One of the advantages of a CG animation approach was the ability to create a vehicle that wasn't rooted in reality. Since these product are made to go into all makes of vehicle, it was preferable to create a vehicle representative of the trucking category, but stylized to not be a particular brand.

We created a series of style frames that showed our intent for how the environment would be styled, but also how the vehicle would be obscured and revealed.


To create the glowing lines that form the vehicle we went through several stages of look development. Our goal was for the lines to feel filled with energy, without them feeling un-aerodynamic. It was important for the formation of the vehicle to highlight several over the most popular parts that customers can expect to find in store.

year

2023

timeframe

4 weeks

tools

Houdini, Maya, Nuke, AfterEffects

category

Branding and Identity

One of the advantages of a CG animation approach was the ability to create a vehicle that wasn't rooted in reality. Since these product are made to go into all makes of vehicle, it was preferable to create a vehicle representative of the trucking category, but stylized to not be a particular brand.

We created a series of style frames that showed our intent for how the environment would be styled, but also how the vehicle would be obscured and revealed.


To create the glowing lines that form the vehicle we went through several stages of look development. Our goal was for the lines to feel filled with energy, without them feeling un-aerodynamic. It was important for the formation of the vehicle to highlight several over the most popular parts that customers can expect to find in store.

year

2023

timeframe

4 weeks

tools

Houdini, Maya, Nuke, AfterEffects

category

Branding and Identity

One of the advantages of a CG animation approach was the ability to create a vehicle that wasn't rooted in reality. Since these product are made to go into all makes of vehicle, it was preferable to create a vehicle representative of the trucking category, but stylized to not be a particular brand.

We created a series of style frames that showed our intent for how the environment would be styled, but also how the vehicle would be obscured and revealed.


To create the glowing lines that form the vehicle we went through several stages of look development. Our goal was for the lines to feel filled with energy, without them feeling un-aerodynamic. It was important for the formation of the vehicle to highlight several over the most popular parts that customers can expect to find in store.

year

2023

timeframe

4 weeks

tools

Houdini, Maya, Nuke, AfterEffects

category

Branding and Identity

One of the advantages of a CG animation approach was the ability to create a vehicle that wasn't rooted in reality. Since these product are made to go into all makes of vehicle, it was preferable to create a vehicle representative of the trucking category, but stylized to not be a particular brand.

We created a series of style frames that showed our intent for how the environment would be styled, but also how the vehicle would be obscured and revealed.


To create the glowing lines that form the vehicle we went through several stages of look development. Our goal was for the lines to feel filled with energy, without them feeling un-aerodynamic. It was important for the formation of the vehicle to highlight several over the most popular parts that customers can expect to find in store.

year

2023

timeframe

4 weeks

tools

Houdini, Maya, Nuke, AfterEffects

category

Branding and Identity

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Content 2

Style frames developed to explore visual design possibilties for the lines of energy.

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Content 2

Style frames developed to explore visual design possibilties for the lines of energy.

01

Content 2

Style frames developed to explore visual design possibilties for the lines of energy.

01

Content 2

Style frames developed to explore visual design possibilties for the lines of energy.

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Style frame developed for the look of the engine assembly.

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Style frame developed for the look of the engine assembly.

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Style frame developed for the look of the engine assembly.

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Style frame developed for the look of the engine assembly.

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Storyboards that not only have detailed sketeched frames, but also reference points for the client and for the production keep are key to keep everyone one the same page.

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Storyboards that not only have detailed sketeched frames, but also reference points for the client and for the production keep are key to keep everyone one the same page.

03

Storyboards that not only have detailed sketeched frames, but also reference points for the client and for the production keep are key to keep everyone one the same page.

03

Storyboards that not only have detailed sketeched frames, but also reference points for the client and for the production keep are key to keep everyone one the same page.

.say hello

I enjoy making connections in the industry. Let's see how we can collaborate.

.say hello

I enjoy making connections in the industry. Let's see how we can collaborate.

.say hello

I enjoy making connections in the industry. Let's see how we can collaborate.

.say hello

I enjoy making connections in the industry. Let's see how we can collaborate.