Wilson Staff
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Overview
As Wilson Golf prepared to change the playing field with their innovative C200 golf club, they wanted to highlight the unique innovation that made this line of irons different than what came before.
Approach
Working alongside Wilson, Maday Productions, and 50,000 feet, we developed the animation graphics to bring the innovation product story to life. Starting with resin prototypes and engineering data provided by Wilson, we built high-resolution 3D models of both the C200 iron and DUO-U golf ball. We then blended CGI, motion design, and VFX to create a rich demonstration of this new technology and the science behind it.
One goal with the graphics was to communicate a visual aesthetic that felt sophisticated, scientific and design driven. At the core of the innovation was the power holes that minimized face contact and allowed for maximum flex, and the exploded view graphics allowed us to add the most visual impact to that key product feature.
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