Moving America Forward
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Overview
After the recent housing and financial crisis, the nation was in crisis. People were beginging to lose faith in American exceptionalism. Navistar wanted to remind folks of what got us to where we are.
Approach
We launched a campaign around american industrial engeering and the strength of american ingenuity. Reminding folks of where we've been and where we are going again.
At a time in which few felt great about the future, Navistar chose to be a beacon of light. Aside from the financial crisis, Navistar had launched a new engine technology that stood apart from the rest of the industry and was struggling to become compliant with EPA regulations. With Moving America Forward, our goal was to position Navistar to consumers as the optimistic, problem-solving pioneers that they are at their core.
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