Land O' Frost - Brand Refresh

A modern redesign you can sink your teeth into.

A modern redesign you can sink your teeth into.

A modern redesign you can sink your teeth into.

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Overview

Land O' Frost needed to modernize a brand that felt vintage to many consumers. The new site had to ecompass three distinct brands, with Land O' Frost premium being the flagship. With 3 brands, and a ton of SKU's, striking the correct balance of branding between all three was a challenge.

Approach

The site we built and designed used the companies heritage and ethos as the connective thread between all three distinct brands. We leaned more on the branding of Land O' Frost premium, but left space for Bistro Favorites and Deli Shaved to shine. The result was a site that felt fresh, true to their story, and well organized.

Knowing that the history of the company was going to be a key part of the corporate brand story, we created a clickable timeline to showcase that story. Tailing back until 1930, crafting the timeline required digging through archives and pulling out the defining moments.



In addition to the website, we also updated the brand visual identity. Over the years, as the company and brands grew, the brand characteristics had become cluttered with special use cases that became mainstreamed. With the brand visual identity, we modernized and curated the brand standards to better reflect the brand today and clarified what brand elements to adhere to.

year

2018

year

2018

year

2018

year

2018

timeframe

12 Weeks

timeframe

12 Weeks

timeframe

12 Weeks

timeframe

12 Weeks

tools

Maya, Nuke, AfterEffects

tools

Maya, Nuke, AfterEffects

tools

Maya, Nuke, AfterEffects

tools

Maya, Nuke, AfterEffects

category

Branding & Idenity

category

Branding & Idenity

category

Branding & Idenity

category

Branding & Idenity

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Content 2

Content 2

Content 2

Content 2

Land O' Frost had a large amount of secondary and accent colors in their palette, mostly to help significy flavor profiles. We curated these down and broght color consistnecy and color theory to the secondary and accent colors.

02

see also

.say hello

I enjoy making connections in the industry. Let's see how we can collaborate.

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.say hello

I enjoy making connections in the industry. Let's see how we can collaborate.

contact me

.say hello

I enjoy making connections in the industry. Let's see how we can collaborate.

contact me

.say hello

I enjoy making connections in the industry. Let's see how we can collaborate.

contact me