IC Bus 100K
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Overview
IC bus was just about to complete their 100,000 bus built. To celebrate the occasion and the journey that brought them there, we launched a campaign around the values of the company and the people who work there.
Approach
Visiting the plan in Tusla as the bus was made was an opportunity to capture the event, and get the flavor of the people who are behind the values of the brand. In addition to the brand video, we also created a series of print and digital advertisments to mark the occasion.
All busses stand for safety of riders, but IC Bus has made it their mission from the start to prioritize safety above all else. Busses are made to withstand fire, water and even impact from trains and large vehicles. This comes at an expense which IC Bus is glad to pay to ensure that the safety of their ridership remains intact.
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