Work Collection

Timberland Pro - Setra

Timberland Pro - Setra

Overview

Lightweight yet durable, the Setra work shoe brings the all-day comfort and stability needed for jobs that keep you on your feet. Our creative team was challenged with creating social and digital video content that would highlight the product features, while grabbing the attention of the viewer.

Approach

Through :15 second full CG animation, we took a deep dive into three distinct color combinations, highlighting product features that help workers remain comfortable through long durations of standing, walking and lifting. The result is a shoe that performs as well as it looks, and a welcome addition to the work wear of those we depend on.