Work Collection

Shark Ninja

Overview

For the release of Shark/Ninja's new Vortex vacuum, visuals were needed to demonstrate the incredible suction power of this new product, which allows for a level of clean few on the market can match.

Approach

We outlined a series of shots that would be impossible to capture practically, but would demonstrate the products ability for picking dirt and for lifting hair entangled in carpet fibers.

Approach

Taking the view inside the vacuum was a good way to visualize the product key feature, the vortex airstream which adds power to the product suction capability.

Approach

For demonstrating the products ability to work across different surfaces, we created a ghosted vacuum, requiring custom particle and wire simulation for the hair and dirt.