Work Collection

Navistar

Overview

Through fun visuals, 2D illustrations, and beautiful animation design, our team helped Navistar deliver extensive and intricate information to a network of dealers in an engaging and easily digestible way. We produced a series of 4-5 minute explainer email marketing videos that covered topics from beginner to advanced and brought dealers up to speed on the benefits and strategy behind email marketing.



Approach

To create the volume of animation needed to tell an in-depth story, we broke out the content into 5 4-5 minute videos. Each story needed to be crafted to educate an audience of truck dealers, while at the same time explain broad or abstract themes. We settled on a look that would feel rich with design aesthetic while also being broad enough to apply to the abstract themes we wanted to touch on.