Work Collection

Moen

Overview

Beautiful interior CG scenes are the result of great design and great lighting and look development artists. Working with Moen and our production team on room scenes and vignettes, I've been fortunate to learn from experts in their fields and guide the design process for large volumes of packaging and digital imagery.

Approach

Every scene here started with a concept on a style board. The goal is to not only create a beautiful image, but also to capitalize on the advantage of CGI in the context of scene building, which is the ability to create many different style variations much quicker and more cost effective than if you were to produce the image practically. Each scene here was reskinned with multiple style combinations to create a version customized to Moen's consumer segments.