Work Collection

Land O' Frost

Overview

Who makes the decisions on what classifies as "healthy" these days. With so many cooks in the kitchen, mom's need a trusted authority to turn to who can guide them. Introducing the sandwhich board, here to help clear up which lunch meats make the cut.

Approach

Land O' Frost was looking for a fun, light hearted way to speak to moms about healthy lunch decisions. The Sandwich board of directors fit the bill. These irreverant characters served as the the backbone of the campaign in both TV, print and POP applications.