Work Collection

International Truck

International Truck

Overview

CGI product hero imagery is a great challenge in the quest for CGI photo-reality. Over the years of working with the brand International Trucks, I've had an opportunity to explore many production methods in the process of creating photo-real product heroes.

Approach

Most of these imagery were creating using a photographic backplate (either stock or captured on location) a CG vehicle, CG background elements to tailor the scene and old fashioned retouching to perfect the look. I'd love to discuss the methods and the process behind them for those interested in the details.