Work Collection

Advocate Health Care

Advocate Health Care

Overview

Each week, sudden cardiac death claims the lives of more than 60 young adults in the United States. In an effort to help prevent sudden cardiac deaths, Advocate Health Care partners with Young hearts for life to issue free cardiac screenings for students ages 12 through 24

Approach

To bring awareness for this great cause, we shot a series of vignettes featuring student athletes. The vignettes were uses in TV, OOH and digital media encouraging participation in the free screening program.